The Effect of Fandom's Popularity on Chinese Table Tennis Players

In sports, fandom is on the rise, which mirrored in table tennis matches as well. The paper intends to analyze how popularity of impacts Chinese players through some specific cases social media, athlete brand image and sport environment. Taken together, these findings imply that media can motivate fandom, encourages players, promotes development but turn exacerbates cyberbullying. Moreover, fans' support could enhance commercial value athletes while environment may affect athletes' mentality performance